Financial Analytics Dashboard for FinTech Startup
Transformed complex financial data into an intuitive, real-time analytics platform that improved decision-making speed by 65%
The Challenge
FinTech Innovations, a growing startup in the financial analytics space, was struggling with their existing dashboard. Users complained about slow load times, confusing navigation, and difficulty accessing critical financial metrics. The legacy system was built on outdated technology and couldn't handle real-time data processing efficiently. They needed a complete redesign and rebuild to meet modern standards and user expectations.
Our Approach
1. Discovery & User Research
We conducted in-depth interviews with 15 power users and analyzed usage data to understand pain points. Created detailed user personas and mapped current user journeys to identify friction areas.
2. Information Architecture Redesign
Restructured the entire navigation and data hierarchy based on user mental models. Grouped related features together and created clear pathways to the most-used functions.
3. UI/UX Design & Prototyping
Designed a clean, modern interface with data visualization best practices. Created interactive prototypes and conducted usability testing with 20+ users, iterating based on feedback.
4. Technical Implementation
Built the dashboard using React, TypeScript and D3.js for visualizations. Implemented real-time WebSocket connections for live data updates and optimized performance with lazy loading and caching strategies.
Tech Stack
Results
Key Features Delivered
"FlexaDigital completely transformed how our team works with data. The new dashboard is not only beautiful but incredibly functional. Our analysts can now access insights in seconds that used to take minutes to find."
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